GoodCook is America’s leading cookware brand… but has done very little brand advertising throughout their 40-year history. OneNinth was tapped by Bradshaw Home, the parent company of GoodCook and some other household brands you may have heard about, to create a campaign and their very first brand spot. “Guilty Pleasures” taps into the idea that when you’re at home, and someone is cooking one of favorite meals or special treats, sometimes it’s hard to wait!
It was an honor to be tapped by Kastner & Partners to help create a series of short social spots for RedBull to promote their limited edition “Beach Breeze” flavor.
One of our favorite directors, Imraan Ismail, crafted this concept for NY based apparel company Hyden Yoo. Feel the pressure of the concrete jungle, and the comfort that comes with knowing you are wearing the best.
Special thanks to GRRRL Clothing and LO:LA Creative Agency for bringing us in to help bring this to life! We appreciate all you do to support equality and to stop all the bullying, body shaming, and physical abuse of women around the world.
GRRRL “Together We Rise,” launched in conjunction with 2019 International Women’s Day, was featured in an Ad Age article sharing related campaigns that echoed the message of women’s empowerment. It’s an honor to have this work shown alongside productions by Walmart, Dove Chocolate, Hulu, and more! This is proof that you don’t necessarily need massive budgets to create massive impact! You can check out that article here: https://adage.com/article/agency-news/2019-iwd/316864/
Now, from GRRRL:
When we told you “no”, that should have been enough.
When we say “stop”, you stop
But you didn’t.
So now you answer to us.
Everything we do, we will do together
Every rule we rewrite, the next generation can’t ignore.
Together we will make it stop.
Together we will rise.
This is the #grrrlarmy. And we will make this change. “She shouldn’t have talked back to the police”. “Why didn’t you leave after the first incident?” “You should have worn something different.” “They chose that lifestyle so they can deal with the consequences.” How many of you have been on the receiving end of vile abuse in some form?
And when you tried to speak up, did you witness others responding to your experience with criticism and judgement?
This isn’t about pointing fingers.
This isn’t about being victims.
This isn’t about revenge.
This is about realising that we are at a time where WE get to choose how the story ends.
From the start of GRRRL it’s been “all for one and one for all”
We don’t have to like each other, but we sure as hell have to love and respect and lift each other up as women.
Then (and only then), do we get to rewrite the rules.
WE get to create a new future; one without a hierarchy of ‘greater importance’, and one containing harmony amongst all.
In order for us to succeed, we have to come together.
We can’t show up when it’s convenient for us, or when we ‘think’ something impacts us directly.
If it affects you, than it affects me, and that impacts WE.
If we see something, we say something.
We listen to understand, not to be right.
We live without judgment to the best of our ability.
We look for similarities, not differences.
We know that although we previously may have been at war, we are now allies, for we have a much bigger war to wage and conquer.
We = Together
THIS TOXIC ABUSE OF WOMEN HAS TO STOP.
AND WE HAVE TO STOP IT.
THE GRRRLARMY WILL STOP IT.
ALL OF IT.
Then we can build a future.
We Will Rise.
This music video is one small piece of a project intended to be a comprehensive, behind-the-scenes documentary following Lenny Kravitz through the process of recording his most recent album “Raise Vibration.”
Collaborating with director Mathieu Bitton — who worked as Lenny’s personal photographer for many years and shot all the footage you see here — OneNinth handled post production at our El Segundo offices.
What was fun about this was that it was somewhat “modular” with individual tracks being extracted as “studio version” music videos… “Low” was one of the biggest singles from the album… but with all these “pieces” assembled in the full collection, and threaded together with intimate moments of monologue, the documentary became a surreal art-film and exclusive glimpse into the creative process of one of the planet’s most well-known rock stars.
As Lenny says himself, this album came to him in dreams… and, we have to say, it was a dream come true to work on such a unique and interesting film and collaborating with such amazing artists as Kravitz and Bitton.
We worked with LO:LA Agency and Fleming’s Steakhouse to bring a few visions to digital videos to promote the restaurant’s special Holiday Menus.
Leica Camera launched their newest camera, the M10-P with this OneNinth profile of famed photographer Mathieu Bitton. Mathieu is an art collector, a creative director and designer, and – most importantly – a historian.. “a historian with the greatest camera.” Check this piece out to learn a little more about Mathieu’s passion for capturing moments in time and his experiences using a prototype of the new M10-P while traveling the world and shooting some of the most iconic musicians and entertainers on the planet.
What can we say? We LOVE the South Bay… and,
we love the folks at South Bay Credit Union !!! There are many benefits to being a member of a credit union vs being a customer at a big bank. Stop by your local branch or check out southbaycu.com to learn more! #wegetit #southbay #creditunion #betterbanking #community
The creative minds at LO:LA brought us four wonderful concepts to help bring to life for their client, Total Wine & More. We had a great time collaborating with both teams on these productions. Special thanks, too, to Dan Cowan and the team at Broad-Cast TV for helping find the fantastic actors that fit just perfectly in these spots. Check it out.. CHEERS!