Special thanks to GRRRL Clothing and LO:LA Creative Agency for bringing us in to help bring this to life! We appreciate all you do to support equality and to stop all the bullying, body shaming, and physical abuse of women around the world.
GRRRL “Together We Rise,” launched in conjunction with 2019 International Women’s Day, was featured in an Ad Age article sharing related campaigns that echoed the message of women’s empowerment. It’s an honor to have this work shown alongside productions by Walmart, Dove Chocolate, Hulu, and more! This is proof that you don’t necessarily need massive budgets to create massive impact! You can check out that article here: https://adage.com/article/agency-news/2019-iwd/316864/
Now, from GRRRL:
When we told you “no”, that should have been enough.
When we say “stop”, you stop
But you didn’t.
So now you answer to us.
Everything we do, we will do together
Every rule we rewrite, the next generation can’t ignore.
Together we will make it stop.
Together we will rise.
This is the #grrrlarmy. And we will make this change. “She shouldn’t have talked back to the police”. “Why didn’t you leave after the first incident?” “You should have worn something different.” “They chose that lifestyle so they can deal with the consequences.” How many of you have been on the receiving end of vile abuse in some form?
And when you tried to speak up, did you witness others responding to your experience with criticism and judgement?
This isn’t about pointing fingers.
This isn’t about being victims.
This isn’t about revenge.
This is about realising that we are at a time where WE get to choose how the story ends.
From the start of GRRRL it’s been “all for one and one for all”
We don’t have to like each other, but we sure as hell have to love and respect and lift each other up as women.
Then (and only then), do we get to rewrite the rules.
WE get to create a new future; one without a hierarchy of ‘greater importance’, and one containing harmony amongst all.
In order for us to succeed, we have to come together.
We can’t show up when it’s convenient for us, or when we ‘think’ something impacts us directly.
If it affects you, than it affects me, and that impacts WE.
If we see something, we say something.
We listen to understand, not to be right.
We live without judgment to the best of our ability.
We look for similarities, not differences.
We know that although we previously may have been at war, we are now allies, for we have a much bigger war to wage and conquer.
We = Together
THIS TOXIC ABUSE OF WOMEN HAS TO STOP.
AND WE HAVE TO STOP IT.
THE GRRRLARMY WILL STOP IT.
ALL OF IT.
Then we can build a future.
We Will Rise.