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IMAX – Suicide Squad custom countdown trailer

There is something special about producing visual effects and animation projects for the “large screen.” It feels even more extraordinary when it’s for an IMAX screen.

OneNinth Media — an El Segundo, CA based creative agency and production company — was honored to create a customized countdown as a pre-feature trailer for IMAX last year. But, when their rep Maria Elgar called to say that they had been asked to concept and create another countdown, this time for the release of Warner Brothers / DC Comics’ Suicide Squad, the team got really excited!

Given a tight schedule, but a ton of creative latitude and some assets provided by the studios, OneNinth flew into action. With the help of Hectic Digital in San Francisco, the team constructed an entire 3D environment, with multiple sets, and broke free of the traditional linear camera movement to create a rollercoaster feel as the viewer, in first person POV, breaks out of the Arkham Asylum and into the city.

For the tech-geeks out there, this new countdown features nearly nine million polygons and literally thousands of texture maps — over 20 times that of any previous countdown. Add on top of that the most diverse color palette, and fully modified fonts and numbers to match the Suicide Squad marketing campaign, and you get some pretty gnarly render times. Bring all the visuals together and crank it up a notch with the sonic stylings of Jay Nierenberg, of Sublime Sound, and you have something epic!

As OneNinth executive producer Jason Haffley commented, “We believe that this is one of the best IMAX trailers to date, and we hope the audiences love it.”

Ehang | GhostDrone 2.0 “The Wilderness Awaits”

Ehang asked OneNinth to help introduce their company, and their newest drone — the Ghostdrone 2.0 — to the American market.  This short film, shot about two hours northeast of Seattle in Washington state, features a real father and daughter on a weekend adventure in the wilderness.  Once they reach the top of the mountain, they find some amazing views… but, it’s the Ghostdrone that allows them to elevate their experience to the next level!!

Care1st Health Plan – “YES, it’s all about You!” Selfies spot

“Yes, it’s all about YOU!”  Care1st Health Plan’s philosophy is that it really is all about their members.   Take a peek at this spot OneNinth created for the Medicare season. The real people cast on the streets of Los Angeles, CA help add to the authentic vibe of this spot which also features one of Care1st’s employees (hint:  she’s the lovely lady with the adorable dog)

Los Angeles Philharmonic – “This Is Ours”

Every city has its music.. This is ours!

The Los Angeles Philharmonic tapped OneNinth to produce a couple commercials this season. The first, “This Is Ours,” features an aerial tour of LA’s beaches, freeways, and some really cool shots of low clouds crowding the skyscrapers downtown. The final destination?  The Walt Disney Concert Hall of course!  Swoop into the WDCH as we fly a drone inside the iconic building — for the first time ever — and get an awesome, unique view of the full orchestra in the middle of performing Bolero’s most recognizable piece.